Beauty and
the Brawn is about promoting awareness and showcasing individuals that are
breaking barriers, challenging stereotypes, and demonstrating that success is
not defined by stereotypes.
The Beauty
& the Brawn started with the Ahema project, a social initiative to present
positive role models of all cultures to young girls and women to demonstrate
they can still be feminine and succeed in traditionally male dominated
industries. The Ahema project provides financial support to aspiring students
through financial awards at selected educational institutions.